I’ve been impressed with Two Angry Moms’ indie film model for replication and distribution, as it gnaws at the barriers for participation to set up a ‘no excuses’ marketing model that’s digestible, adaptable and scalable to a wide array of venues. I particularly love that there’s no dinkin’ around with power-whining and shoulder shrugs in ‘what can I possibly do’ fashion, as the movie screening itself becomes an action step!

Here's a full blurb w/action links on ShapingYouth:

http://www.shapingyouth.org/blog/?p=1273

And also, a podcast on Childhood Matters.org which is in their archives for access:
http://www.shapingyouth.org/blog/?p=1504

As with many documentaries (including America the Beautiful, on our obsession with beauty in the USA) http://www.shapingyouth.org/blog/?p=2099 I think the subject matter of meaningful media is as important as the delivery itself, so whether it's finessed or needs edits, etc. etc. is of less importance to me than the overall take away of using the power of media for positive change!!!

TAM succeeds in imparting grassroots/viral distribution action steps VERY well!